Throughout this semester I have tried to keep you informed as to relevant topics relating to IMC and new media through this blog. What I have learned through the blog is that just because you build it, does not mean that they will come. In order to generate traffic for your blog, you need to employ buzz building techniques to make your existence known to the public. Wishful thinking of millions of people randomly stumbling upon your blog is not a reality. You must work hard to get people to see your thoughts and posts.
I have learned a lot throughout this semester through my new media class. We covered topics anywhere from banner ads to crowdsouring to streaming and podcasts. All of these terms have new meaning to me now that the semester has come to a close. It has become clear to me that when it comes to new media and emerging technology, the sky is the limit for IMC practitioners. IMC professionals can use anywhere from one to all of these tactics together with some traditional forms of advertising to build a strong campaign reaching the once unreachable markets and can successfully build their brand.
There have been ups and downs throughout the semester for me. Sometimes I got it right, other times I was far from the beaten path. No matter which road I was on, I learned a plethora of information that I will be able to take with me and put to good use in real life situations. Hopefully this is not the end of my blog and perhaps with some more work and persistence, I will be able to get my message out there for many eyes to see!
