Signing Off!

Throughout this semester I have tried to keep you informed as to relevant topics relating to IMC and new media through this blog.  What I have learned through the blog is that just because you build it, does not mean that they will come.  In order to generate traffic for your blog, you need to [...]

Google me this

In my last post, I made the comment that paid placement and paid inclusion are okay as long as they disclose what they truly are.  I also believe (as I have stressed in previous posts and discussion boards) that these advertisements need to remain relevant to keyword searches.  This thought led me to Google’s About [...]

You say tomato, I say tomoto; Is there a concrete definition of search engine?

An interesting question arose in one classmate’s post this week.  What is the Internet’s intended purpose?  This question was posed in correlation with the topic of ethics in search engine advertising through paid placement and inclusion.  I found this interesting because who is to say what a search engine can and can’t be used for.  [...]

Squeaky wheel gets the grease: Search Engine Advertising

In my last post, I sympathized with my father’s struggle with online advertising through search engine sites.  After reading some of my classmate’s postings, I have come to the realization that there are options out there for businesses like my father’s.  Although they do not have an immense marketing budget, there are relatively inexpensive ways for [...]