Every week a different flyer from Comcast pops up in my mailbox. Whether the promotion has changed or not, they are always there. The latest offer was the bundle of three for $99.00. I thought, “how great, a phone, internet and cable for $99.” So, I called Comcast and said that I wanted the bundle. [...]
Archive for November 2008
Direct Marketing In the Wrong Direction
November 18, 2008I Love a Good Cookie; or Do I?
November 18, 2008It has recently come to my attention that upon entry of certain Web Sites, I am followed to every site that uses the same tracking company I visit thereafter. From then on out my every move is being tracked by cookies and then collected for market research. I have always heard of “cookies” pertaining to my computer (e.g. disable [...]
It’s Official
November 11, 2008I am going to stick with Starbucks because I was pretty impressed with their official blog titled My Starbucks Idea. Being as how I am new to all things blog and new media, I have to say that I was blown away with all that Starbucks has to offer on their website and their blog. [...]
Unofficial Tragedy
November 11, 2008This week our discussions revolved around unofficial company blogs. As I searched for blogs about, but not affiliated with different companies, I stumbled upon www.ihatestarbucks.com. This is a site that is completely dedicated to all things negative about the coffee powerhouse. It appears that most members of the site are Baristas needing to vent about horrible [...]
The Evolution of the Infomercial
November 4, 2008With all of the talk about traditional forms of the IMC becomming obsolete, the infamous infomercial became a highlight of several discussions. We are all familiar with the the 2:00 am half an hour format of obnoxious salesman trying to sell you their latest and greatest product. “If you call within the next twenty minutes, I will [...]
Morning Routine
November 4, 2008I remember when I was little watching my father’s morning routine of retrieving the morning paper to accompany him with his breakfast and coffee before heading off to work. I would sit with him every morning as he handed me the “funnies” section so that I could look at the pictures while he caught up on [...]
